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Effective Altruism: Do the Most Good
I have never been a big fan of appealing to someone's emotional side, or engineer a response from someone based on sentiments. It to me always has and will feel like manipulation of sorts and is termed as such - argumentum ad passiones or appeal to emotion is a logical fallacy characterised by the manipulation of recipient's emotions in order to win an argument or state a point. So let's stay away from that for next few minutes, shall we?